The Education Department of the Basque Government through Tknika (Centre for Investigation and Applied Innovation in VET), coordinates the program called IKASENPRESA, addressed to VET students.
What is Ikasenpresa?
Ikasenpresa is an educational program that is developed around the creation of school companies in the classroom. The aim of this project is to offer an approach to the business world into the classroom, focusing on the development of entrepreneurial skills (creativity, innovation, team work, decision making, initiative, leadership, commitment and determination, negotiation, etc.), to stimulate the approach to other cultures and social realities and to promote the cooperation among schools.
Ikasenpresa creates an innovative educational context and uses a practical learning methodology that includes the management of new technologies (e-mail, videoconference, use of foreign languages, etc.), work tools and communication; all of them considered to be essential resources in nowadays information society.
What is it being done?
Students create a small company in which they carry on all the related business activities, such as corporate image, administration, marketing, buying and selling, etc. All products are real and students are one in charge of making and selling them. Each company is assigned with a partner, which is another school company. They maintain trade relations, they do market researches and they exchange the product catalog between them and, finally, they do a trade.
Throughout the school year they have two General Assemblies in which two representatives take part in the meetings. In the first one, each company is presented to the rest and, in the second meeting, students talk about how everything is going. During the first part of these meetings, they take part into workshops related to communication and point of sales.
During the month of February a fair takes place in which the students work the point of sale and offer their products to the general public.